Design Thinking & Product Development Using AI

Name: Design Thinking & Product Development Using AI
Price: 1195.00 USD
Availability: InStock
Rating: 5 (450 reviews)

price starting at:
$1195

course duration:
2 Day

training option:
Live Online

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July 27,28,29,30

10:00am-2:00pm CST

Live / Online Classroom

$1,195

CourseID: 3601219E

Corporate Workshops

Discounted & flexible training for your team

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Course Overview

Design Thinking & Product Development Course

Unlock your potential with this dynamic course, designed for professionals across industries looking to better understand how AI can be used to master human-centered design and product development. Whether you are in technology, business, healthcare, or creative fields, you will gain practical tools to deeply understand users, define actionable challenges, and drive innovation at a rapid pace with the support of GenAI.

This course will earn you 14 PDUs | 14 CDUs

Design Thinking & Product Development Using AI Course Overview

Learning Objectives

Explain the foundational principles and history behind modern design frameworks
Differentiate between sympathy, empathy, and compassion in user-centered design
Analyze user contexts, behaviors, and needs using qualitative and quantitative methods
Define clear, actionable problem statements and align stakeholders
Generate, evaluate, and refine ideas using structured ideation techniques supported by GenAI tools
Utilize AI to rapidly assess the feasibility, viability, and desirability of proposed solutions
Apply validation and testing methods to determine product value
Identify what to build, what to ship, and when to iterate
Understand trade-offs in agile and traditional delivery frameworks
Recognize root causes of product and design challenges in modern applications

Recommended Audience

Product Managers
UX/UI Designers
Instructional Designers
Engineers & Technical Leads
Innovation / Strategy Teams
Business Analysts
Anyone involved in product, service, or experience design

Course Prerequisites

Basic understanding of product development or project workflows
Familiarity with digital products or services (recommended but not required)
No prior formal design training required

COURSE AGENDA

Design Thinking & Product Development Using AI Curriculum

Discover proven strategies to rapidly generate and refine ideas, validate product value, and deliver high-impact solutions that thrive in today’s competitive marketplace. Our curriculum empowers you to discover AI-supported techniques to balance desirability, feasibility, and viability, while confidently navigating team collaboration, real-world challenges, and iterative improvement, setting you apart as a leader in modern product development.

Process Leadership

Business Process

History of design frameworks and origin stories
Core foundational principles across applications
Modern context: challenges in conventional approaches
Case study: cohorts and design challenge introduction

Sympathy vs. Empathy vs. Compassion
Understanding users, buyers, and consumers
Importance of context and semantics
Methods and tools: qualitative vs. quantitative research using GenAI

Scoping: avoiding "designing everything for everyone"
Managing churn and unproductive debate
Alignment: building agreement across teams
Framing clear problem statements

Concept generation: AI for high-velocity thinking
Avoiding attachment to ideas ("killing your darlings")
Directional vs. exploratory ideation
Refinement: Using AI to reduce variables and focus solutions

Feasibility: understanding what is possible
Viability: designing what should be delivered
Identifying the "golden path" (core interactions)
Building prototypes at appropriate fidelity

Desirability: user wants vs. actual needs
Validation: identifying what creates value
Invalidation: defining what is not valuable
Best practices: bias prevention, research methods, sample sizing
Using LLMs to support rapid testing

Deciding what to ship
Production testing: determining "enough" vs. "too much"
Agile considerations and competing frameworks (e.g., dual-track, BFFs)
Modern context: root causes of product and system issues

Training Options

Find training that flows with your schedule

We've got your learning needs covered with a variety of options, from virtual classes led by our expert instructors to self-paced courses you can take anytime, or group workshops for your whole team to learn together. It's all about giving you choices that work best for you.

Dedicated Workshops

Have 10+ employees and looking for discounted group training?

Reviews

What Our Students Are Saying

5.0

Watermark worked with us as a true partner, from day one. They took the time to understand our business, our trainees, expectations and our past training experiences. Watermark even scheduled time with our trainees well before the training date, to ensure our trainees were thoroughly prepared for the class.

5.0

This content is excellent and extremely relevant in today's world especially. I am beyond thankful for the ability to attend this course and take the knowledge gained in just two days into my life moving forward.

5.0

The overall training and coaching provided by Watermark was very well done, with excellent training materials and case exercises...We have a high level of confidence in our skills and our process as we move forward with our project.

5.0

The facilitator is a true pro. His instruction was phenomenal. He knows the content, uses it in his own life, and is extremely positive and motivating.

5.0

Interactivity is great. I actually expected a large class, but having it focused on just my own company made me comfortable to open up and get the most of the interactivity. We had fun, and that helped me learn.

5.0

This has been the best course yet! It has helped me with a personal discovery about how I do things and communicate with others, and how I can evolve.

5.0

Very good! Didn't use a lot of jargon. Taught in plain English which means the attendees will be able to apply what they learned anywhere. Great exercises and samples. The atmosphere set up from day one encouraged participation and thinking. Bravo!

5.0

The instructor was excellent! Knowledgeable, personable, and very enthusiastic with good examples that helped to explain the topic. This was an engaging course and it was helpful in my day-to-day life. Thank you for bringing it to us!

5.0

In the past, I have had poor experiences with Virtual Classrooms and I was hesitant to learn this way again. However, this was, without a doubt, the best Facilitated Virtual Classroom I have ever attended.

5.0

The course was AWESOME! The instructor worked very hard to engage everyone...it was wildly different than other experiences I've had, in a positive way!

5.0

Watermark is fantastic! I've never been disappointed with the class or instructors! Very informative and well worth the time! Can't wait until the next class!!

Reviews

What Our Students Are Saying

5.0

The facilitator is a true pro. His instruction was phenomenal. He knows the content, uses it in his own life, and is extremely positive and motivating.

5.0

This has been the best course yet! It has helped me with a personal discovery about how I do things and communicate with others, and how I can evolve.

5.0

The course was AWESOME! The instructor worked very hard to engage everyone...it was wildly different than other experiences I've had, in a positive way!

5.0

Watermark is fantastic! I've never been disappointed with the class or instructors! Very informative and well worth the time! Can't wait until the next class!!

Reviews

What Our Students Are Saying

5.0

The facilitator is a true pro. His instruction was phenomenal. He knows the content, uses it in his own life, and is extremely positive and motivating.

5.0

This has been the best course yet! It has helped me with a personal discovery about how I do things and communicate with others, and how I can evolve.

5.0

The course was AWESOME! The instructor worked very hard to engage everyone...it was wildly different than other experiences I've had, in a positive way!

5.0

Watermark is fantastic! I've never been disappointed with the class or instructors! Very informative and well worth the time! Can't wait until the next class!!

Reviews

What Our Students Are Saying

5.0

The facilitator is a true pro. His instruction was phenomenal. He knows the content, uses it in his own life, and is extremely positive and motivating.

5.0

This has been the best course yet! It has helped me with a personal discovery about how I do things and communicate with others, and how I can evolve.

5.0

The course was AWESOME! The instructor worked very hard to engage everyone...it was wildly different than other experiences I've had, in a positive way!

5.0

Watermark is fantastic! I've never been disappointed with the class or instructors! Very informative and well worth the time! Can't wait until the next class!!

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